The origins of the name “REPLAY” are closely linked to the brand’s mission and to the man who conceived it in 1978. During the World Cup in Argentina, Claudio Buziol saw the word “re-play” flash on the screen for the first time and decided that it would be a perfect name for a clothing line which alluded to the world of vintage by reinterpreting clothing from the past in a contemporary way. That was how the denim and smart casual wear Replay came into being.
Being synonymous to genuine and unpretentious style, originality and casual comfort, the clothes of every Replay collection, at Fashion City Outlet, stand out for their excellent fitting and dynamic design, and also for their endurance, high quality and for the attention that is paid to detail. These features have made them top choice for millions of people throughout the world over the past three decades. Trendy, but at the same time, classic, REPLAY products seem to justify those who believe that fashion changes, but style lasts forever. Each REPLAY brand collection consists of approximately 1,000 different models, which walk side by side with fashion without following it and emphasize the strong personality of the clothes and people who wish to stand out in them.
Established in 1981, Fashion Box is an Italian denim clothing company enjoying world-class status. Based in Asolo (Treviso), this international leader in the sector creates, promotes and markets casual wear, shoes and accessories for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY. At present Fashion Box products are sold in over 50 countries worldwide, across Europe as well as in the Middle East, Asia, L. America and Africa. Flanking the company’s own chain of 121 stand-alone stores is a wholesale distribution network of 3,000 multibrand sales points.